Overview
Most business websites are judged in about five seconds, on a phone, over a patchy mobile connection, by someone who has three competitor tabs already open. That is the real brief. Everything else — the animation library, the hero video, the colour system — only matters if it survives that moment.
We build websites that load quickly, say clearly what you do, and make the next step obvious. Attractive is the easy part. Attractive, fast, findable and persuasive at the same time is the work.
What we build
- Corporate and brochure sites that establish credibility for a business selling a considered purchase, where the visitor is checking whether you are real before they call.
- E-commerce stores on WooCommerce, Shopify or a custom stack, with the catalogue structure, filtering and checkout flow that actually determine whether a cart is completed.
- High-converting landing pages for specific campaigns, built around one action rather than a menu of twelve.
- Multilingual and multi-region sites, with hreflang set up properly so the right page ranks in the right market instead of the two competing with each other.
- Rebuilds and migrations of sites that have outgrown their platform, with redirects mapped before launch so the rankings you already earned survive the move.
Performance is a feature, not a phase
Speed is not something applied at the end. It is decided by the choices made at the start: how many fonts, how much JavaScript, whether the hero is an image or a video, whether a page needs a framework at all.
- Core Web Vitals treated as an acceptance criterion. Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift are measured on a mid-range Android over throttled mobile data, not on the developer machine.
- Images encoded deliberately — correctly sized, modern formats, lazy-loaded below the fold, with dimensions set so nothing jumps as the page settles.
- Scripts audited, not accumulated. Every third-party tag has a cost, and most sites are carrying at least one that nobody can explain any more.
- Caching and CDN configured so a repeat visitor is not downloading the same assets again.
Built to be found
Technical SEO is designed in rather than retrofitted: a clean URL structure, one H1 per page, semantic headings, canonical tags, an accurate XML sitemap, structured data for organisation, breadcrumbs, products and FAQs, and Open Graph tags so a shared link looks intentional. If you already rank, we protect that. If you do not yet, the foundations are in place for organic growth to build on.
Built to be edited
A site you cannot update is a site that goes stale. Content is modelled properly — services, case studies, blog posts and team members as structured records rather than one enormous page of formatted text — so your team can publish without calling us and without breaking the layout. We hand over a short walkthrough and written documentation, and the CMS choice is explained and justified before we start rather than defaulting to whatever we used last time.
Accessibility and browser reality
We build to WCAG 2.1 AA as a baseline: real colour contrast, keyboard navigation that works, focus states you can see, alt text, labelled forms and headings in a sensible order. It widens your audience, it is increasingly a procurement requirement, and it correlates closely with the same structure search engines reward.
What you get
- A responsive site tested on real devices, not just a browser window dragged narrow.
- Core Web Vitals measured and reported before launch, on mobile.
- Technical SEO foundations, analytics and conversion tracking configured and verified.
- A redirect map for every URL when we are replacing an existing site.
- A CMS your team is trained on, plus documentation and full ownership of the code and hosting.
- A post-launch window for fixes, and an optional maintenance plan if you would rather not think about updates again.
A beautiful site that takes eight seconds to load on a phone is not a beautiful site. It is an expensive one nobody sees.