Overview
SEO has a credibility problem because it is easy to sell and hard to verify. Rankings can be reported on terms nobody searches, and traffic can rise while enquiries do not. We work the other way round: agree what a qualified enquiry is worth, then report against that.
It is also slow. Meaningful movement takes three to six months on a site with existing authority, longer on a new domain. Anyone promising page one in thirty days is selling something else.
Technical foundation
Content cannot outperform a site that search engines struggle to crawl or users abandon.
- Crawl and index audit — what is indexed, what should not be, and what is blocked by accident. Orphan pages, redirect chains, duplicate URLs from parameters and stray canonicals.
- Core Web Vitals on real mobile devices, with LCP, INP and CLS fixed at the cause rather than patched with a plugin.
- Site architecture so important pages are reachable in few clicks and internal linking passes authority where it matters.
- Structured data in JSON-LD — organisation, breadcrumbs, articles, products, FAQ — so results can qualify for richer formats.
- Sitemaps and robots generated from live content, never a stale file uploaded once.
Content that answers something
We start from what your customers actually ask — sales calls and support tickets are a better keyword source than any tool. Each page is built for one clear intent, written to be genuinely useful rather than to hit a keyword density, and existing pages are refreshed before new ones are added, because updating a page that already ranks is usually the fastest win available.
Local SEO
For businesses with a location or a service area: Google Business Profile properly configured and maintained, consistent citations, location pages that are genuinely different from each other, and a review process that is asked for rather than hoped for.
Measurement
GA4 and Search Console configured so conversions are real conversions, not page views. Reporting shows organic sessions, the queries and pages driving them, and enquiries attributable to organic — with honest commentary about what moved and why, including the months where nothing did.
What you get
- A technical audit with issues ranked by impact against effort.
- Core Web Vitals fixed and measured before and after.
- A content plan built on real customer questions.
- Structured data implemented and validated.
- Monthly reporting on enquiries, not just rankings.
Traffic that does not convert is a cost, not a result.